2021-3

VSNiP

Problems of Contemporary Science and Practice. Vernadsky University

Вопросы современной науки и практики. Университет имени В.И. Вернадского

2541-853X 1990-9047

ФГБОУ ВО «Тамбовский государственный технический университет»

10.17277/voprosy.2021.03.pp.103-111

12530

Version of Record

Advertising Discourse in the Context of Foreign Language Teaching <i>(in English)</i>

Рекламный дискурс в контексте обучения иностранному языку <i>(на английском языке)</i>

Voyakina

Elena

Voyakina E.Yu.

Tambov State Technical University, Tambov, Russian Federation

advertising discourse authenticity communicative skills foreign language teaching cross-cultural communication motivation sociocultural competence

рекламный текст аутентичность коммуника- тивные навыки преподавание иностранного языка межкультурная коммуникация мотивация социокультурная компетенция

2021

3 квартал 2021 года

3 3

2021

Elena Voyakina , Voyakina E.Yu.

The article discusses the need to involve authentic advertising texts in the process of foreign language teaching. The main characteristics of an advertising text are described. A model of step-by-step work with advertising texts in the process of foreign language teaching is pr oposed. The ways of developing students’ language skills, as well as their communicative and sociocultural competences using advertising texts in the learning process are considered. It is shown how advertising texts create students’ socio-cultural background and increase their motivation to learn foreign languages. Types of tasks which include advertising texts aimedat developing the communicative skills and socio-cultural competence of students are presented

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4. McCarthy M.J., Carter R. Language as discourse: perspectives for language teaching, Longman, 1994, 230 p.

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6. Goh C. Teaching speaking in the language classroom, Singapore: SEAMEO Regional Language Centre, 2007, 50 p.

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1. Pope D. Making sense of advertisements. History matters: The U. S. Survey Course on the Web, 2003. – URL : http://historymatters.gmu.edu/mse/ads/ (дата обращения:19.12.2020).

2. Carnegie, D. The quick and easy way to effective speaking / D. Carnegie. – New York : Associated press, 1962. – 224 p.

3. Kramsch, C. Context and Culture in Language Teaching / C. Kramsch. – Oxford : Oxford University Press, 2010. – 304 p.

4. McCarthy, M. J. Language as discourse: perspectives for language teaching / M. J. McCarthy, R. Carter. – Longman, 1994. – 230 p.

5. Романенко, Я. Н. Рекламный текст как объект лингвистического исследо- вания : дис. … канд. филолог. наук : 10.02.01 / Романенко Яна Николаевна. – М., 2007. – 293 с.

6. Goh, C. Teaching speaking in the language classroom / C. Goh. – Singapore : SEAMEO Regional Language Centre, 2007. – 50 p.

7. Тер-Минасова, С. Г. Язык и межкультурная коммуникация : учеб. пособие / С. Г. Тер-Минасова. – M. : Слово/Slovo, 2000. – 262 с.