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        <journal-meta>
            <journal-id journal-id-type="publisher-id">2023-1</journal-id>
            <journal-id journal-id-type="publisher-acronym">VSNiP</journal-id>

            <journal-title-group>
                <journal-title>Problems of Contemporary Science and Practice. Vernadsky University</journal-title>
                <trans-title-group xml:lang="ru">
                    <trans-title>Вопросы современной науки и практики. Университет имени В.И. Вернадского</trans-title>
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            <issn publication-format="electronic">2541-853X</issn>
            <issn publication-format="print">1990-9047</issn>

            <publisher>
                <publisher-name>ФГБОУ ВО «Тамбовский государственный технический университет»</publisher-name>
            </publisher>
        </journal-meta>

        <article-meta>
            <article-id pub-id-type="doi">10.17277/voprosy.2023.01.pp.139-156</article-id>
            <article-id pub-id-type="publisher-id">12374</article-id>

            <article-version vocab="JAV" vocab-identifier="http://www.niso.org/publications/rp/RP-8-2008.pdf" vocab-term="Version of Record" article-version-type="VoR">Version of Record</article-version>

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                    <subject></subject>
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            <title-group>
                <article-title>The Eye-Tracking Study of the Efficiency of Video Lectures in Blended Learning Environment</article-title>
                <trans-title-group xml:lang="ru">
                    <trans-title>Айтрекинговое исследование эффективности видеолекций при смешанном обучении</trans-title>
                </trans-title-group>
            </title-group>

            <contrib-group>
                <contrib contrib-type="author">
                    <name>
                        <surname></surname>
                        <given-names></given-names>
                    </name>
                    <xref ref-type="aff" rid="AF5488"></xref>
                </contrib>
<contrib contrib-type="author">
                    <name>
                        <surname>Titova</surname>
                        <given-names>I. N.</given-names>
                    </name>
                    <xref ref-type="aff" rid="AF3694"></xref>
                </contrib>
<contrib contrib-type="author">
                    <name>
                        <surname>Klepikov</surname>
                        <given-names>O. E.</given-names>
                    </name>
                    <xref ref-type="aff" rid="AF3695"></xref>
                </contrib>
<contrib contrib-type="author">
                    <name>
                        <surname>Peshkovskaya</surname>
                        <given-names>A G.</given-names>
                    </name>
                    <xref ref-type="aff" rid="AF3696"></xref>
                </contrib>

<aff id="AF5488"></aff>
<aff id="AF3694"></aff>
<aff id="AF3695"></aff>
<aff id="AF3696"></aff>
            </contrib-group>

                        <kwd-group xml:lang="en">
                                <kwd>eye tracking</kwd>
                                <kwd>video lectures</kwd>
                                <kwd>interviewing</kwd>
                                <kwd>massive open online courses</kwd>
                                <kwd>educational content</kwd>
                                <kwd>online learning</kwd>
                                <kwd>blended learning</kwd>
                            </kwd-group>
                                    <kwd-group xml:lang="ru">
                                <kwd>айтрекинг</kwd>
                                <kwd>видеолекции</kwd>
                                <kwd>интервьюирование</kwd>
                                <kwd>массовые открытые онлайн-курсы</kwd>
                                <kwd>образовательный контент</kwd>
                                <kwd>онлайн-обучение</kwd>
                                <kwd>смешанное обучение</kwd>
                            </kwd-group>
            
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                                <award-group>
                    <funding-source>&lt;br /&gt;
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            <pub-date publication-format="electronic" date-type="epub">
                <day></day>
                <month></month>
                <year>2023</year>
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            <pub-date publication-format="print" date-type="cover">
                <string-date>1 квартал 2023 года</string-date>
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            <volume>1</volume>
            <issue>1</issue>
            <issue-id pub-id-type="other">1</issue-id>

            <history>
                <date date-type="received">
                    <day></day>
                    <month></month>
                    <year></year>
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            <permissions>
                <copyright-statement>© 2023 Вопросы современной науки и практики. Университет имени В.И. Вернадского</copyright-statement>
                <copyright-year>2023</copyright-year>
                <copyright-holder> , I. N. Titova, O. E. Klepikov, A G. Peshkovskaya</copyright-holder>
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            <abstract>
                <p>&lt;br /&gt;
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</p>
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                        <trans-abstract xml:lang="ru">
                <p>Приведены результаты айтрекингового исследования распро-страненных форматов видеолекций при смешанном обучении. Осуществлен их сравнительный анализ по уровню внимания и вовлеченности студентов; на основании запоминаемости учебного материала дано заключение об эффективности форматов. В частности, доказано, что продолжительность зрительного контакта студента с видеолекцией свидетельствует о лучшем восприятии и запоминаемости учебной информации, однако привлекать внимание студентов с помощью динамичного видеоряда и компьютерной анимации нецелесообразно из-за обратного эффекта. Интерпретация айтрекинговых данных осуществляется путем глубинного интервьюирования 20 студентов – участников исследования. Комбинация айтрекинга и интервьюирования позволила детектировать некоторые драйверы и барьеры, соответственно побуждающие и затрудняющие реализацию смешанного обучения. По итогам исследования сформулированы рекомендации для создания сбалансированного образовательного видеоконтента.
</p>
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